While business owners are searching the net for niche internet marketing opportunities, a significant number of them are not aware of SEO techniques. Basically, Search Engine Optimization, or SEO techniques, are applied to optimize a website to get higher positions during organic search engine results. Business owners who recognize the importance of having their websites optimized correctly, often hire internet marketing consultants to help them however, having an in-house skilled team of SEO experts is not always possible, and you often find it challenging to know where to start in identifying the right techniques, and the techniques which are best for your small business.
There are two types of SEO techniques that you can probably relate to, based on their description: On-page optimization, and off-page optimization.
This article will try to explain in more detail the facts and importance of On-Page and off-page optimization techniques. After reading this article, you should be able to identify ways of applying the on-page optimization techniques to your website.
On-Page Optimization: Generally, on-page optimization refers to several factors that are very important for ranking a website high in search engine results. The on-page factors include:
o Choosing keywords
o Domain name registration
o Title of the page
o Meta tags
o Website structure
o Page content
o Incoming links
o Keyword density in the page content
The first and the most important factor in optimizing a web page is to choose the right keywords. There are many useful tools that can be used to choose the right keywords. However, the results that these tools provide are not appropriate always. To finally decide on the keywords for your website, you need to manually scour your market’s keyword market.
There are several ways to correctly identify the keyword that will be used by the market. One of the most efficient ways is to use the word that is closely associated with your product or service. For example, you are selling high-end shoes for the required weight loss. You should use the keywords that are associated with weight loss in your keyword research.
You should always use keywords that are related to your business. This will ensure that the traffic that comes to your website will be people who are interested in your product. If the people who are interested in your product, service or information, click on your website, then you will get qualified traffic.
Other than using the keywords that are close to you or your business, you should also use keywords that are more or less competitive. If you use very common keywords, such as “weight loss”, then your website will be very difficult to be listed at the top of the search engine results.
You should narrow down your list of keywords to target high-converting keywords. If a keyword is getting traffic from 1000 different keywords, and of the 200 do not convert at least 10 percent, then you should be including them again in your keyword list.
Other than using keywords that are closely related to what you are selling, you should also consider the search traffic. Search traffic refers to the number of people who enter a particular keyword in the search engine when looking for a particular product or service. The higher the search traffic, the more valuable the keyword. Therefore, you should target the harder to rank keywords.
Finally, you should consider the keyword competition. You can take a look at the top ten results ranking for a particular keyword to find out how many links they have. The number of links is the main factor when it comes to SEO and getting ranked high in the search engine. You should target keywords that have no links or those that have a low volume of searches.
Although keywords are the most important aspects of SEO, it is not the only factor that can make your website get ranked high in the search engine. A website that looks professional, has good content, and easy navigation will always rank higher than those websites that are poorly designed. Also, you should always keep your website updated and brandable.
There are several websites that offer tutorials and an SEO course on how to effectively use SEO. You can find these websites by performing a simple search online.
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